Zuut / Monochrome Brand Systems
2026
zuut
One cut, not a grid. A stencil-struck Z made from a single continuous gesture — built to survive a wall as easily as a favicon, and to look like nothing else called Z-anything.
Concept 01 — Bare Signal
Zuut / Bare Signal
Logo System
Primary lockup
zuut
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Clear space & minimum size
clear space = one bar-height, all sides
minimum size — 10mm print / 28px screen
Misuse
zuut
No skewing
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No stretching
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No tints on word
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Zuut / Bare Signal
Type, Colour & Application
Typeface — Space Grotesk
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Bold — headlines, prices
700
Medium — UI labels, buttons
500
Regular — body copy, receipts
400
Colour — a single greyscale ramp, no tints
Ink
#0A0A0A
Text / mark
Slate
#3D3D3D
Secondary text
Mid
#8C8C8C
Disabled / meta
Line
#DADADA
Borders / rules
Fog
#F4F4F4
Surfaces
Paper
#FFFFFF
Background
Applications
App icon
Receipt sample
Order
#0412
Pickup
12:40
Flat white
3.80
Bagel
4.20
Total
€8.00
Business card
zuut
Alex Wong
Partnerships
alex@zuut.ie
+353 1 234 5678 · zuut.ie
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