Zuut / Monochrome Brand Systems
2026
zuut
Food, warmly collected. A rounded, hand-friendly system built around one shape everyone already knows — the takeout box, with a bite taken out.
Concept 02 — Soft Bite
Zuut / Soft Bite
Logo System
Primary lockup
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Clear space & minimum size
clear space = half the mark's width
minimum size — 10mm print / 28px screen
Misuse
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No serif swap
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No tight tracking
No rotating the mark
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Zuut / Soft Bite
Type, Colour & Application
Typeface — Baloo 2
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Extra bold — hero moments, prices
800
Semibold — UI labels, buttons
600
Regular — body copy, menu text
400
Colour — warm greyscale, no hues
Espresso
#171412
Text / mark
Cocoa
#4A443E
Secondary text
Oat
#8F8880
Disabled / meta
Sand
#E4E0D9
Borders / rules
Cream
#F1EEE8
Surfaces
Paper
#FBFAF8
Background
Applications
App icon
Receipt sample
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Flat white
3.80
Bagel
4.20
Total
€8.00
Business card
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Alex Wong
Partnerships
alex@zuut.ie
+353 1 234 5678 · zuut.ie
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