Zuut  /  Monochrome Brand Systems 2026
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Food, warmly collected. A rounded, hand-friendly system built around one shape everyone already knows — the takeout box, with a bite taken out.
Concept 02 — Soft Bite
Zuut / Soft BiteLogo System
Font
Case
Primary lockup
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Wide lockup — headers, letterhead, banners
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Clear space & minimum size
clear space = half the mark's width
minimum size — 10mm print / 28px screen
Misuse
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No serif swap
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No tight tracking
No rotating the mark
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Zuut / Soft BiteLogo Sizes
Reproduction sizes — screen (rendered true to pixel)
16pxFavicon
24pxToolbar
32pxFavicon @2x
48pxTaskbar
64pxShortcut
96pxAndroid launcher
128pxWeb Store / desktop
App icon family — uniform proof, real target size labelled
120pxiOS Home @2x
152pxiPad Home @2x
180pxiOS Home @3x / Touch Icon
192pxAndroid / PWA
512pxPlay Store / maskable
1024pxApp Store submission
Social & sharing (scaled proportionally)
This concept's own tested floor is 10mm print / 28px screen (see Logo System) — every size above that holds its edges; nothing here is a substitute for checking a specific export at its actual target size before shipping it.
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Zuut / Soft BiteType, Colour & Application
Typeface — Baloo 2
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Extra bold — hero moments, prices800
Semibold — UI labels, buttons600
Regular — body copy, menu text400
Colour — warm greyscale, no hues
Espresso#171412Text / mark
Cocoa#4A443ESecondary text
Oat#8F8880Disabled / meta
Sand#E4E0D9Borders / rules
Cream#F1EEE8Surfaces
Paper#FBFAF8Background
Applications
App icon
Receipt sample
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Flat white3.80
Bagel4.20

Total€8.00
Business card
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Alex Wong
Partnerships
alex@zuut.ie
+353 1 234 5678  ·  zuut.ie
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