Zuut / Monochrome Brand Systems
2026
Zuut
A House Mark, Not A Logo
One ring, one stone, set once and left alone. The kind of mark that doesn't chase a trend — it just gets stamped on things worth keeping.
Concept 04 — House Mark
Zuut / House Mark
Logo System
Primary lockup
Zuut
Zuut
Clear space & minimum size
clear space = the ring's radius, all sides
minimum size — 10mm print / 28px screen
Misuse
No heavy rings
No tinted greys
No tilting the seal
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Zuut / House Mark
Type, Colour & Application
Typeface — Bodoni Moda + Inter
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Bodoni Moda — the wordmark, headlines
500
Inter Semibold — UI labels, buttons
600
Inter Regular — body copy, receipts
400
Colour — warm ink on ecru, nothing else
Ink
#1A1817
Text / mark
Umber
#4E4A45
Secondary text
Stone
#9C948A
Disabled / meta
Vellum
#E4DFD3
Borders / rules
Linen
#EFEBE1
Surfaces
Ecru
#F7F5F0
Background
Applications
App icon
Receipt sample
Zuut
Flat white
3.80
Bagel
4.20
Total
€8.00
Business card
Zuut
Alex Wong
Partnerships
alex@zuut.ie · +353 1 234 5678
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