Zuut / Monochrome Brand Systems
2026
Z U U T
Scan · Order · Collect
A technical, editorial system built on the halftone screen — the same dot-matrix grain you'd find on a printed proof, resolving into a single letterform.
Concept 05 — Grid & Grain
Zuut / Grid & Grain
Logo System
Primary lockup
ZUUT
ZUUT
Clear space & minimum size
clear space = one dot-pitch, all sides
minimum size — 10mm print / 28px screen
Misuse
ZUUT
No serif type
ZUUT
No condensing
ZUUT
No low-contrast type
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Zuut / Grid & Grain
Type, Colour & Application
Typeface — IBM Plex Mono
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Bold — order codes, totals
700
Medium — UI labels, buttons
500
Regular — body copy, tables
400
Colour — a cool, technical greyscale
Grid
#101010
Text / mark
Steel
#454545
Secondary text
Grain
#8F8F8F
Disabled / meta
Line
#DCDCDC
Borders / rules
Fog
#F0F0F0
Surfaces
Paper
#FAFAFA
Background
Applications
App icon
Receipt sample
ZUUT
Flat white
3.80
Bagel
4.20
TOTAL
€8.00
Business card
ZUUT
Alex Wong
Partnerships
alex@zuut.ie
+353 1 234 5678 · zuut.ie
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